Author Archives: Jason Whong

Study: Corporate social programs may lead employees to dehumanize

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Here’s an unintended result of corporate social responsibility programs: they can lead to workers dehumanizing the people they’re intended to help. That’s according to research by Gareth Craze, a doctoral student at Case Western Reserve University’s Brain, Mind and Consciousness Lab, ...

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Are you spending too much on search engine ads?

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Paying for a top-ranked ad position on a search engine may not be the most effective sales strategy, according to new research from Binghamton University, State University of New York. That research suggests that advertisers should consider website quality, brand ...

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What keeps you up at night?

Here’s your chance to be heard, and to help get a sense of what other small and medium-sized business professionals are talking about. Each issue, we’ll ask a question of our readers. Responses may be used to shape future issues ...

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