Author Archives: Jason Whong

Attract employees with social media: Strong presence deemed crucial for recruitment

(Rawpixel / Depositphotos.com)

Using social media to recruit workers remains a growing practice among businesses. The most recent survey of members of the Society for Human Resource Management on that topic found that most organizations use it for recruitment. The 2015 survey, which ...

Read More »

Are you spending too much on search engine ads?

(bloomua / Depositphotos.com)

Paying for a top-ranked ad position on a search engine may not be the most effective sales strategy, according to new research from Binghamton University, State University of New York. That research suggests that advertisers should consider website quality, brand ...

Read More »

What keeps you up at night? (access required)

Here’s your chance to be heard, and to help get a sense of what other small and medium-sized business professionals are talking about. Each issue, we’ll ask a question of our readers. Responses may be used to shape future issues ...

Read More »