BetterSMB Best practices for small and mid-size businesses
According to recent Nielsen data, the number of younger viewers (ages 18 to 34) using traditional TV continues to drop.
According to the data, the number of younger viewers dropped from 19.8 percent in 2017 to 16.8 percent in 2018.
Overall, the number has dropped 15 percent since 2014, when 26.4 percent of younger viewers used traditional TV.
