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How blogging can build your brand and business

(AlexLipa Depositphotos.com)

(AlexLipa Depositphotos.com)

Editor’s Note: This guest blog post is submitted by Shani Godwin, Chief Executive Officer Audible Voices, LLC

It’s no surprise that blogging seems to be the name of the game when it comes to content marketing these days especially considering that over half (53%) of marketers indicate that blogging is their top content priority. And given the numerous benefits of blogging for keeping your followers engaged while driving traffic to your website, it’s clear to see why it’s such a powerful tool.

When done right, blogging will not only set your business up for success long term, but in many instances it will open new opportunities for increased revenue and brand exposure making it the marketing gift that keeps on giving.

But let’s be honest. There’s no way to tap into the real power of blogging if you’re too afraid to write, fighting with procrastination, or if you’re challenged with focusing your content.

In order to elicit a more positive response from your audience through blogging, it’s important that you take the time to learn as much as you can about your audience’s core values, their interests and their motivations. In fact, over 90% of consumers believe that companies who blog about their interests have a strong desire to build long-term relationships. When done successfully, blogging can inspire loyalty and brand affiliation that can serve as a real foundation for the success of your brand for years to come.

So if you are a first time blogger looking to boost your brand, or if your current blog isn’t getting the traffic that you’d like, then consider these four insightful tips.

  1. Write a Catcher Title: While 8 out of 10 people will read headline copy, only 2 out of 10 will read the actual content. The secret to high traffic lies in writing headlines that pull the audience in from the moment they read it. Doing this successfully requires equal parts of both art and science. If you are looking for feedback on your headlines, using a Headline Analyzer Tool can be very helpful.
  1. Focus on Formatting: People tend to gravitate to blogs that their eyes can scan and pull essential information from quickly. Dense content that includes long sentences with few breaks tends to get ignored, while content that has subheadlines, shorter sentences and bullet points get better audience reception.
  1. Enhance your Content: Blogging is a passion industry, and if you aren’t writing passionately, your audience will know. Conversely, if you aren’t writing about what your audience is passionate about, they simply won’t care. Looking at industry trends and hot topics, then marrying these topics to your passion can result in much more interesting content!
  1. Add Imagrery: Remember, even making small changes to your content can show real results. For instance, if your blog doesn’t contain imagery, you may want to spruce up your content with imagery that brings your words to life. After all, blog articles with images get 94% more views on average.

While creating exciting content takes time and effort, it will be worth it in the end as you realize the benefits of increased engagement and customer loyalty. Though there is no one-size-fits-all approach that will ensure your success, there are trends and proven audience preferences that will ensure that you are on the right path.

Shani Godwin is a successful business owner and avid writer who founded her second company, Audible Voices LLC, in 2016, a  publishing company committed to inspiring audiences to “find their voices” and “speak their truth.” The company’s services include live web training, personal coaching, book publishing, blogging, and hosting an annual writing retreat called UNSTUCK.

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