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How To Choose The Right Domain Name For Your Small Business

It goes without saying that your domain name weighs heavily on the success of your online business. More than 600,000 small businesses start each year in the United States, and 64% of them have websites. Choosing a unique domain name can be difficult when so many people are working in the same niche as you. When learning how to choose a domain name, it’s helpful to understand that there are several factors that contribute to the success or failure of your website.

Domain Name Extensions

When the internet first came into our homes, we had .com address extensions. Shortly thereafter came the .gov and .edu extensions. It took just a few short years to use up the majority of the domains that were short, easy to think of, include targeted keywords and are relevant for most small businesses’ needs. Today, if you can think of a brandable .com domain that someone else doesn’t have and it’s relevant for your business, you’d be remiss to pass it up. This is especially true considering good .com domain names start at $5,000 and can cost upwards of $10 million.

Vital Information About Small Businesses

It’s a fact that small businesses just starting out can’t afford to invest thousands of dollars into a domain name. The reality of their finances forces them to buy domain names with lesser-known extensions. Some business owners assume that the best policy is to wait until they’re financially ready to buy a .com domain and then build their website.

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