Facebook Inc. Chief Operating Officer Sheryl Sandberg said small businesses will keep choosing the internet to reach their customers even after the pandemic subsides and brick-and-mortar advertising options become more useful.
“That digital transformation will continue to happen,” Sandberg said in an interview with Bloomberg News. “It might happen at a slightly slower rate but I think that the transformation and people moving to be online is going to continue to happen.”
The Menlo Park, California-based company benefited from the pandemic-induced lockdowns as more people turned to its social networks to keep up with their loved ones and for entertainment. To reach those customers, larger advertisers shifted more of their marketing budgets to social media sites, while small businesses ramped up their digital outreach. Facebook reported advertising revenue jumped 56% to $28.6 billion in the second quarter from a year earlier.