If “location, location, location” are the first three rules of real estate, the first three rules of small business money management are “cash, cash, cash.”
And if managing cash flow is important any time of year, it’s even more challenging during the critical holiday season.
In every business, there’s a lag between money going out of a business and money coming in, between expenses and income. The holidays intensify that problem since you may have to order holiday merchandise in August and September and might not get paid ‘til December. This year, with supply chain problems, it’s harder to figure out when customers will be shopping and what they’ll be buying.