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How to Get Your Small Business to Actually Use Your CRM

One of the tools that every small business needs but still so many lack is a CRM system (a customer relationship management system). Too much of the critical customer information still exists in the owner’s head or the mind of their salespeople. This is a problem since a computer is so much better at doing this than you are. What are the key elements for implementing a CRM that isn’t too complicated and your organization will use?

On The Small Business Radio Show this week, Victoria Jones who is an Evangelist on Zoho‘s customer advocacy team discusses why every small business must have a CRM and how to choose one that the company will actually use. Victoria is a frequent speaker and trainer on digital collaboration, AI, and privacy. Victoria focuses on creating Zoho centered educational content to support and empower customers.

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