We all know that in the past two years, the only constant for small business owners has been change. Thousands of businesses changed their business model at the onset of the pandemic, introducing new products or services and embracing new channels to reach their customers. Thousands more launched new businesses altogether, spotting untapped opportunities in our collective “new normal.”
Now, as we head into 2022, we see the impacts of the past two years crystallizing and new trends emerging, like the beginnings of the metaverse to changing how we define small businesses and how small businesses operate — online, offline and in-between.
A few weeks ago, I sat down with my colleague Pooja Piyaratna who leads Meta’s Business Product Marketing Group for small businesses. Together, we identified four trends that will reshape the small business landscape in 2022 and beyond.