fbpx

Author Archives: Special to BetterSMB

Changing with the virus: Adapting my business to COVID-19

o_feat

If you or anyone you know has said they’d give just about anything for things to return to how they were before the COVID-19 pandemic, you’re not alone. The situation is unprecedented, its impact entirely devastating, and we’ve had to ...

Read More »

Business news roundup

More than 44 million Americans have filed for unemployment since mid-March.  CNN > A second round of coronavirus infections could cripple the global economy’s recovery. NEW YORK POST > Treasury Secretary Steven Mnuchin told the Senate Small Business Committee that  small businesses will need ...

Read More »

Chat suites could change your business’ communication style

000613 [Converted]

Businesses have been using email for decades. For just as long, real-time communication software, in which users can send messages quickly, has been in use at work. In some workplaces, chat software could end up replacing email. Chat software didn’t ...

Read More »

Apps can help with expense reporting

Loomis

Businesses, contractors and self-employed people need to keep track of expenses and mileage for accounting and tax purposes. New apps for smartphones aim to take much of the work out of the recordkeeping. One expense reporting app that has reached over ...

Read More »

Sales amateur or sales professional?

(tatsianama / Depositphotos.com)

In sports, there are plenty of opportunities for people to participate in backyard games or pickup leagues, regardless of ability or experience. In sales, there is no backyard game or Thursday night league for amateurs. As a result, amateurs are ...

Read More »

When sending email, get permission first

(merznatalia / Depositphotos.com)

Roughly 30 years ago, email transitioned from being used by a few nerdy types to something practical and the world changed, as did almost every digital marketing campaign on earth. For the first time, companies could reach untold numbers of ...

Read More »

Traditional marketing still relevant in digital era

(Rawpixel / Depositphotos.com)

Bill Gates once wrote in a 1999 book, “The Internet is becoming the town square for the global village of tomorrow.” The internet has only become more dominant since then. Businesses now have a dizzying array of choices to consider ...

Read More »

Pinterest shifts marketing campaigns and expectations

This screenshot from the mobile app for Pinerest depicts a search on the platform for "Funny t-shirt." What might your customers be searching for?

Following its launch in 2010, Pinterest grew to become relevant. The web site, which has quickly grown to an active user base of 291 million users and is available in 27 languages, centered itself around the idea of “pinboards,” which ...

Read More »

How blogging can build your brand and business

(AlexLipa Depositphotos.com)

Editor’s Note: This guest blog post is submitted by Shani Godwin, Chief Executive Officer Audible Voices, LLC It’s no surprise that blogging seems to be the name of the game when it comes to content marketing these days especially considering that over ...

Read More »

Companies use chat bots to cut costs

chatbot-ibmchatbot-feat

Decades ago, the origins of the chat bot began with phone trees. Customers would call in, select the options that were appropriate to their needs, and be routed to someone trained to help with their specific problems. This has only ...

Read More »

These tools can help you improve your company’s website

Hotjar’s heat map feature can isolate where users are pointing their mice and clicking on upon visiting your website.

While Hotjar enjoys its status as top dog in this field, there are a considerable number of other tools you can look into that can pick up where Hotjar falls short, especially where feedback analysis and reporting are concerned:

Read More »

These tools and tips could boost computer security at your business

Malwarebytes.

With hacks, data breaches, and intellectual property theft both on the rise – and achieving levels almost never previously dreamt of before – it’s a good idea to look into what your business can do to keep its information secure.

Read More »

3 reasons why Windows 7’s end-of-life needs to matter

KONSKIE, POLAND - June 21, 2019: Intel Core i3 and Windows 7 sticker on laptop, closeup (Piter2020 / Depositphotos.com)

Windows 7 is going end-of-life in January 2020, yet you may not feel a sense of urgency to take any action right now. It can be easy to tell yourself, “we’ll just upgrade at the beginning of quarter 1 2020,” ...

Read More »