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Author Archives: Special to BetterSMB

Remote work means more IT challenges, cyber risks

(stefanocar75 /

In the past year, remote work has become critical for most companies. With that in mind, the need for enhanced reliability and security across company platforms has become crucial, as in many cases, there’s no on-site IT personnel at remote ...

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How bank relationships affect PPP loans

(fizkes /

Minorities — specifically Black and Hispanic small biz owners — applied for forgivable loans in the Paycheck Protection Program at much higher rates, but received funding at much lower rates, according to a report about the impact of the pandemic ...

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For these businesses, pivoting important for survival

Efrain Larenas, owner of E-Class Personal Fitness Training in Jessup maryland, used to offer classes and training sessions in person. Now he offers the classes digitally. (April Chen)

Many businesses have had to close their doors due to the pandemic or have been forced to become more creative in their approaches to marketing their services and products to customers.  The businesses that have survived are those that have ...

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Tax season brings pandemic-related changes

(alphaspirit /

In March of 2020, at the cusp of tax season, the COVID-19 pandemic essentially decimated everything that could be predicted as to the forthcoming tax year. With tax season on the horizon again, small and medium businesses are now looking ...

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COVID-19: What small business owners can do when they reopen their doors

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Provided by: Kyle Harris, Senior Vice President – Wealth Management, The Harris Gibson Group, UBS Financial Services Inc. The effects of the coronavirus have been far-reaching, impacting people and businesses of all sizes across the globe. Many small business owners, ...

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Changing with the virus: Adapting my business to COVID-19


If you or anyone you know has said they’d give just about anything for things to return to how they were before the COVID-19 pandemic, you’re not alone. The situation is unprecedented, its impact entirely devastating, and we’ve had to ...

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Business news roundup

More than 44 million Americans have filed for unemployment since mid-March.  CNN > A second round of coronavirus infections could cripple the global economy’s recovery. NEW YORK POST > Treasury Secretary Steven Mnuchin told the Senate Small Business Committee that  small businesses will need ...

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Chat suites could change your business’ communication style

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Businesses have been using email for decades. For just as long, real-time communication software, in which users can send messages quickly, has been in use at work. In some workplaces, chat software could end up replacing email. Chat software didn’t ...

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Apps can help with expense reporting


Businesses, contractors and self-employed people need to keep track of expenses and mileage for accounting and tax purposes. New apps for smartphones aim to take much of the work out of the recordkeeping. One expense reporting app that has reached over ...

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Sales amateur or sales professional?

(tatsianama /

In sports, there are plenty of opportunities for people to participate in backyard games or pickup leagues, regardless of ability or experience. In sales, there is no backyard game or Thursday night league for amateurs. As a result, amateurs are ...

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When sending email, get permission first

(merznatalia /

Roughly 30 years ago, email transitioned from being used by a few nerdy types to something practical and the world changed, as did almost every digital marketing campaign on earth. For the first time, companies could reach untold numbers of ...

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Traditional marketing still relevant in digital era

(Rawpixel /

Bill Gates once wrote in a 1999 book, “The Internet is becoming the town square for the global village of tomorrow.” The internet has only become more dominant since then. Businesses now have a dizzying array of choices to consider ...

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Pinterest shifts marketing campaigns and expectations

This screenshot from the mobile app for Pinerest depicts a search on the platform for "Funny t-shirt." What might your customers be searching for?

Following its launch in 2010, Pinterest grew to become relevant. The web site, which has quickly grown to an active user base of 291 million users and is available in 27 languages, centered itself around the idea of “pinboards,” which ...

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How blogging can build your brand and business


Editor’s Note: This guest blog post is submitted by Shani Godwin, Chief Executive Officer Audible Voices, LLC It’s no surprise that blogging seems to be the name of the game when it comes to content marketing these days especially considering that over ...

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