fbpx

Author Archives: Special to BetterSMB

When sending email, get permission first

(merznatalia / Depositphotos.com)

Roughly 30 years ago, email transitioned from being used by a few nerdy types to something practical and the world changed, as did almost every digital marketing campaign on earth. For the first time, companies could reach untold numbers of ...

Read More »

Traditional marketing still relevant in digital era

(Rawpixel / Depositphotos.com)

Bill Gates once wrote in a 1999 book, “The Internet is becoming the town square for the global village of tomorrow.” The internet has only become more dominant since then. Businesses now have a dizzying array of choices to consider ...

Read More »

Pinterest shifts marketing campaigns and expectations

This screenshot from the mobile app for Pinerest depicts a search on the platform for "Funny t-shirt." What might your customers be searching for?

Following its launch in 2010, Pinterest grew to become relevant. The web site, which has quickly grown to an active user base of 291 million users and is available in 27 languages, centered itself around the idea of “pinboards,” which ...

Read More »

How blogging can build your brand and business

(AlexLipa Depositphotos.com)

Editor’s Note: This guest blog post is submitted by Shani Godwin, Chief Executive Officer Audible Voices, LLC It’s no surprise that blogging seems to be the name of the game when it comes to content marketing these days especially considering that over ...

Read More »

Companies use chat bots to cut costs

chatbot-ibmchatbot-feat

Decades ago, the origins of the chat bot began with phone trees. Customers would call in, select the options that were appropriate to their needs, and be routed to someone trained to help with their specific problems. This has only ...

Read More »

These tools can help you improve your company’s website

Hotjar’s heat map feature can isolate where users are pointing their mice and clicking on upon visiting your website.

While Hotjar enjoys its status as top dog in this field, there are a considerable number of other tools you can look into that can pick up where Hotjar falls short, especially where feedback analysis and reporting are concerned:

Read More »

These tools and tips could boost computer security at your business

Malwarebytes.

With hacks, data breaches, and intellectual property theft both on the rise – and achieving levels almost never previously dreamt of before – it’s a good idea to look into what your business can do to keep its information secure.

Read More »

3 reasons why Windows 7’s end-of-life needs to matter

KONSKIE, POLAND - June 21, 2019: Intel Core i3 and Windows 7 sticker on laptop, closeup (Piter2020 / Depositphotos.com)

Windows 7 is going end-of-life in January 2020, yet you may not feel a sense of urgency to take any action right now. It can be easy to tell yourself, “we’ll just upgrade at the beginning of quarter 1 2020,” ...

Read More »

Loans can be a tool for small business growth

Rachel Estapa

Over the past several weeks, I’ve been getting  phone calls asking if I’d like to consider a business loan up to $250,000. Because, of course, you’re going to take on a loan of a quarter million dollars, plus interest, to ...

Read More »

5 things leaders can learn from stand-up comedians

(fizkes / Depositphotos.com)

Editor’s Note: This blog post is by Andrew Tarvin, CEO of Humor That Works, a consultancy for human effectiveness. As you can imagine, stand-up comedy can make you a better presenter. After all, it’s one of the hardest forms of ...

Read More »

Avoid these 4 mistakes when apologizing

(nito103 / Depositphotos.com)

Apologies are something we love to receive and hate to give. And especially as a leader, they are tough. They require a great deal of humility, which challenge your pride and ego. They are an open admission of failure and ...

Read More »

In response to the #MeToo movement, executives and managers report changes in behavior

Nearly a third of 1,034 executives said they have changed their behaviors to a “moderate, great or very great extent” to avoid behavior that could be perceived as sexual harassment, according to recent research from the Society for Human Resource Management. About a quarter of 1,022 managers said they have changed their behaviors, according to the same research about the impact of the #MeToo movement.

Read More »

Employers not rushing to raise wages

Abstract winter background - frozen water, ice on glass, bright sunlight

Editor’s Note: This article has been corrected. Some references to Mary Ann Sardone used an incorrect name in an earlier version of this story. The unknown new territory presented to corporations and their budgets by the Tax Cuts and Jobs Act of ...

Read More »