Author Archives: W-Systems

What is customer experience, and how can you improve it?


A customer-centric mindset appears to be one of the biggest differentiators between direct competitors in markets across the world. Businesses today rely on Customer Experience (CX) to attract, convert, and retain new customers and potentially boost ROI. But what is ...

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Why your business should adopt DocuSign for e-signatures

(Julia_Tim / Depositphotos.com)

We are living in different times which call for innovative solutions. In ancient times, people used to sign documents by using a ring pressed into a wax seal that would provide assurance that the document has not been forged or ...

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Rev up your B2B lead generation engine

(Olivier26 / Depositphotos.com)

Every single marketer, no matter the industry or size of the business, has one common goal: To generate more leads. But as the channels on which to engage new leads and the data and content you have to use along ...

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5 tips for content optimization from DMWF 2019

Speakers talk about what priorities brands should focus on. Speaking at right is Nupur Manchandam, COO at Future Learn.
From left, Ben Glatz, Head of Digital Transformation at Shell; Tom Baker, Head of Digital at National Trust; and Ramzi Yakob, Head of Digital Strategy & Experience at Aviva, listen. (W-Systems photo)

About 1200 attendees gathered from all over the world to share experiences and ideas about how digital technology is changing the way we use marketing today at the The Digital Marketing World Forum Global 2019 event.

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Building a prospect list

Red horseshoe magnet attracting some chrome balls from a crowd, white background

Whether you are building a new sales team or expanding an existing operation, finding and reaching new customers is one of the most difficult challenges that your company must address. Even the best of your salespeople will sometimes struggle to ...

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