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Study: Scarcity affects consumers’ use of price to judge quality

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One thing to consider during the business disruptions due to the pandemic is how it can affect perceptions of your business’ prices. According to new research from the Indiana University Kelley School of Business, scarcity decreases consumers’ tendency to use ...

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This book aims to hone your emotional intelligence for business

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In any organization, people usually have to work together to assure success. But as complexity and uncertainty increase, workers and even leaders can let their emotions interfere with their ability to contribute to success. Leaders who learn about about emotions ...

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Everything in business goes better with a story, this book says

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With a deadline approaching, it was time for me to review another book for BetterSMB. I’d gone through the stack of books on my desk, looking for something — anything — that would stand out when each of the books has ...

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Study: Job seekers who express interest in pay, benefits less likely to be hired

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Job seekers interested in work who let hiring managers know of their interest in salary and benefits could end up hurting their chances of getting hired, according to new research from the University of Maryland’s Robert H. Smith School of Business. But the scientists behind the research say that being motivated by the work itself as well as the pay and benefits are common, and actually better for both organizations and employes.

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This book says you can close deals faster with science

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What if you could use science to close your deals faster? What if it took only an hour or less to read a book about using science to close your deals faster? John Asher posits that you can do both ...

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‘Optimizing Growth’ with big data and predictive algorithms

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For your business to succeed, it needs to grow. But growth these days is harder than it has ever been. Jason Green, Mark Henneman and Dimitar Antov aim to show readers the way forward with new growth strategies made for ...

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‘Smoothing’ earnings numbers can help, if management can handle it

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New research from the Kelley School of Business makes the case that “smoothing the numbers” can be beneficial — if you have the right team in place to handle the job. Smoothing, in this case, means adjusting accounting reserves up ...

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Nearly half of accused harassers can return to work

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Newswise — EAST LANSING, Mich. – What happens behind the scenes when employees are accused of harassment? New research from Michigan State University revealed that almost half of accused harassers can go back to work when disputes are settled by ...

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How blogging can build your brand and business

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Editor’s Note: This guest blog post is submitted by Shani Godwin, Chief Executive Officer Audible Voices, LLC It’s no surprise that blogging seems to be the name of the game when it comes to content marketing these days especially considering that over ...

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This book could help your business capitalize on the connected device economy

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W. David Stephenson wants readers of "The Future is Smart" to know that the "Internet of Things" — the concept that everything can be connected to other things on the Internet — is nothing short of a revolution, because now businesses that embrace the technology can get data about practically anything in real time, a feat that until recently was impossible.

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Becoming a data visualization nerd is easier when you read her book

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It's far too easy to make a quick pie chart that utterly fails at communicating the point that you found obvious as you combed through the data. That's where Stephanie D.H. Evergreen's "Effective Data Visualization" book comes to the rescue.

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3 reasons why Windows 7’s end-of-life needs to matter

KONSKIE, POLAND - June 21, 2019: Intel Core i3 and Windows 7 sticker on laptop, closeup (Piter2020 / Depositphotos.com)

Windows 7 is going end-of-life in January 2020, yet you may not feel a sense of urgency to take any action right now. It can be easy to tell yourself, “we’ll just upgrade at the beginning of quarter 1 2020,” ...

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