BetterSMB Best practices for small and mid-size businesses

When launching a new product or service, the amount of attention you give to marketing could mean the difference between success and failure. Joan Schneider and Julie Hall of Schnider Associates wrote in the Harvard Business Review that the biggest ...

Roughly 30 years ago, email transitioned from being used by a few nerdy types to something practical and the world changed, as did almost every digital marketing campaign on earth. For the first time, companies could reach untold numbers of ...

A few years ago, the orthopedic practice of Summit Medical Group approached Points Group, a health care marketing firm, for branding assistance. “Summit Medical Group was the biggest orthopedic practice in the state — about 50 doctors — but no ...

Bill Gates once wrote in a 1999 book, “The Internet is becoming the town square for the global village of tomorrow.” The internet has only become more dominant since then. Businesses now have a dizzying array of choices to consider ...

Following its launch in 2010, Pinterest grew to become relevant. The web site, which has quickly grown to an active user base of 291 million users and is available in 27 languages, centered itself around the idea of “pinboards,” which ...

It’s 2019, which means the future is here! Unfortunately, we don’t have the flying cars we were all promised. Instead, we have all of the information the world has ever known (practically) at arm’s length every minute of every day. ...

With a keen vision for creating a more inclusive and innovative world, Sweet Joy Hachuela co-founded The Medici Group in 2006 with global thought leader Frans Johansson. “Our vision is a world where we use our differences to change it,” she explains. “Our mission ...

Every single marketer, no matter the industry or size of the business, has one common goal: To generate more leads. But as the channels on which to engage new leads and the data and content you have to use along ...

Google is constantly tweaking the way it shows results to its users. In recent years, the search engine giant has been focusing on the user experience, trying to make it as seamless and natural as possible while also displaying only the most accurate and relevant information.

Quotas are a necessary evil of the sales world. They hold us accountable for keeping our sales up to par, but they aren’t always gentle about it. Sometimes it can seem like quotas are dark, angry clouds hanging over your ...

Your business needs a plan for how to interact with websites and apps that let customers write reviews and leave ratings. Websites such as Yelp, Avvo, Google and others have taken customer service beyond the physical boundaries of your business, into the ...

From big-data analytics to artificial intelligence, enterprises must be more creative and diligent than ever before when seeking the best ways to protect their rights in a world where technology IP claims are becoming harder to uphold.

Decades ago, the origins of the chat bot began with phone trees. Customers would call in, select the options that were appropriate to their needs, and be routed to someone trained to help with their specific problems. This has only ...

Employers want to know how to attract and then retain top talent in an environment where recruiters waiting in the wings are offering bigger, better, and wilder perks than ever before.

For most lawyers, email is their primary method of correspondence with clients, courts, opposing counsel and others. Over the years, we’ve become increasingly reliant on email because it’s a fairly simple and cost-effective way to communicate. Of course, as technology ...