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Businesses need a strategy for marketing and advertising

Kelsey Abernathy and Daniel Fucich, two graduate students pursuing doctorates in molecular biotechnology, were both involved in an environmental entrepreneurship program that led them to start their company, AlgenAir.

When launching a new product or service, the amount of attention you give to marketing could mean the difference between success and failure. Joan Schneider and Julie Hall of Schnider Associates wrote in the Harvard Business Review that the biggest ...

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When sending email, get permission first

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Roughly 30 years ago, email transitioned from being used by a few nerdy types to something practical and the world changed, as did almost every digital marketing campaign on earth. For the first time, companies could reach untold numbers of ...

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‘Scalpel. Forceps. Branding’: Physicians seek a new kind of assistance

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A few years ago, the orthopedic practice of Summit Medical Group approached Points Group, a health care marketing firm, for branding assistance. “Summit Medical Group was the biggest orthopedic practice in the state — about 50 doctors — but no ...

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Traditional marketing still relevant in digital era

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Bill Gates once wrote in a 1999 book, “The Internet is becoming the town square for the global village of tomorrow.” The internet has only become more dominant since then. Businesses now have a dizzying array of choices to consider ...

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Pinterest shifts marketing campaigns and expectations

This screenshot from the mobile app for Pinerest depicts a search on the platform for "Funny t-shirt." What might your customers be searching for?

Following its launch in 2010, Pinterest grew to become relevant. The web site, which has quickly grown to an active user base of 291 million users and is available in 27 languages, centered itself around the idea of “pinboards,” which ...

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Analysis paralysis: choosing your marketing data wisely

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It’s 2019, which means the future is here! Unfortunately, we don’t have the flying cars we were all promised. Instead, we have all of the information the world has ever known (practically) at arm’s length every minute of every day. ...

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Inside the mind of a growth executive and inclusion visionary

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With a keen vision for creating a more inclusive and innovative world, Sweet Joy Hachuela co-founded The Medici Group in 2006 with global thought leader Frans Johansson. “Our vision is a world where we use our differences to change it,” she explains. “Our mission ...

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Rev up your B2B lead generation engine

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Every single marketer, no matter the industry or size of the business, has one common goal: To generate more leads. But as the channels on which to engage new leads and the data and content you have to use along ...

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3 ways to get your business on Google’s local pack

The local pack is a place where Google diplays three local results. You want your business to be displayed here. (screenshot)

Google is constantly tweaking the way it shows results to its users. In recent years, the search engine giant has been focusing on the user experience, trying to make it as seamless and natural as possible while also displaying only the most accurate and relevant information.

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Struggling to meet quota? Increase sales cycle speed

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Quotas are a necessary evil of the sales world. They hold us accountable for keeping our sales up to par, but they aren’t always gentle about it. Sometimes it can seem like quotas are dark, angry clouds hanging over your ...

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Turning negative reviews into an opportunity to respresent your brand

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Your business needs a plan for how to interact with websites and apps that let customers write reviews and leave ratings. Websites such as Yelp, Avvo, Google and others have taken customer service beyond the physical boundaries of your business, into the ...

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Gray areas: Emerging technologies cause headaches for corporate counsel

Back view of stressed young businessman on blackboard background. Stress concept

From big-data analytics to artificial intelligence, enterprises must be more creative and diligent than ever before when seeking the best ways to protect their rights in a world where technology IP claims are becoming harder to uphold.

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Companies use chat bots to cut costs

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Decades ago, the origins of the chat bot began with phone trees. Customers would call in, select the options that were appropriate to their needs, and be routed to someone trained to help with their specific problems. This has only ...

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Email tracking and lawyers: not a great mix

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For most lawyers, email is their primary method of correspondence with clients, courts, opposing counsel and others. Over the years, we’ve become increasingly reliant on email because it’s a fairly simple and cost-effective way to communicate. Of course, as technology ...

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