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Salary, benefits key in attracting, retaining employees

From left, Lacey Johansson, Michael Creath, guest of Ann Moyers, Ann Moyers and Teri Mallonee react to an announcement of $10 million in bonuses. (St. John Properties)

Employees at a commercial real estate company’s holiday party knew they were in for a surprise. They just didn’t know how big of a surprise it would be. When workers at St. John Properties, which is headquartered in Baltimore, Maryland, finally learned of ...

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Chat suites could change your business’ communication style

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Businesses have been using email for decades. For just as long, real-time communication software, in which users can send messages quickly, has been in use at work. In some workplaces, chat software could end up replacing email. Chat software didn’t ...

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Apps can help with expense reporting

Loomis

Businesses, contractors and self-employed people need to keep track of expenses and mileage for accounting and tax purposes. New apps for smartphones aim to take much of the work out of the recordkeeping. One expense reporting app that has reached over ...

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Bold hair color is entering corporate culture, but limits remain

Stephen Flowers owns Suddenly Samantha in Easton. Here he is shown in his salon with two stylists, Aja Livezey, left, and Casi Melillo. Photo by Susan L. Angstadt  1/11/2020

No one would really call Pamela Ross Snyder a rebel, but when her hairstylist showed her a number of hair color samples she could try, the blue just jumped out at her. Naturally a light brunette, Ross Snyder had been ...

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Sales amateur or sales professional?

(tatsianama / Depositphotos.com)

In sports, there are plenty of opportunities for people to participate in backyard games or pickup leagues, regardless of ability or experience. In sales, there is no backyard game or Thursday night league for amateurs. As a result, amateurs are ...

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Cyber security: 5 tips for your business

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Cyber security should be an important component of your business strategy. To avoid the serious consequences of a data breach, you should act proactively in order to secure your data and protect your company’s future. Waiting isn’t an option. With ...

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Your complete guide to posting on Google My Business

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At first glance, the Google My Business platform may just seem like another way for your business to gain some “real estate” in local searches. Even though that’s one of the main reasons you should create a Google My Business ...

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Do you value your values, or are they just words on a wall?

(Olivier26 / Depositphotos.com)

According to recent data from Gallup, only 27% of employees actually believe in their company’s values. This is alarming because values describe an organization’s culture, which is defined as “how we do things here.” Values also describe who you are, ...

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Businesses need a strategy for marketing and advertising

Kelsey Abernathy and Daniel Fucich, two graduate students pursuing doctorates in molecular biotechnology, were both involved in an environmental entrepreneurship program that led them to start their company, AlgenAir.

When launching a new product or service, the amount of attention you give to marketing could mean the difference between success and failure. Joan Schneider and Julie Hall of Schnider Associates wrote in the Harvard Business Review that the biggest ...

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When sending email, get permission first

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Roughly 30 years ago, email transitioned from being used by a few nerdy types to something practical and the world changed, as did almost every digital marketing campaign on earth. For the first time, companies could reach untold numbers of ...

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‘Scalpel. Forceps. Branding’: Physicians seek a new kind of assistance

(Cancerus / Depositphotos.com)

A few years ago, the orthopedic practice of Summit Medical Group approached Points Group, a health care marketing firm, for branding assistance. “Summit Medical Group was the biggest orthopedic practice in the state — about 50 doctors — but no ...

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Traditional marketing still relevant in digital era

(Rawpixel / Depositphotos.com)

Bill Gates once wrote in a 1999 book, “The Internet is becoming the town square for the global village of tomorrow.” The internet has only become more dominant since then. Businesses now have a dizzying array of choices to consider ...

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Pinterest shifts marketing campaigns and expectations

This screenshot from the mobile app for Pinerest depicts a search on the platform for "Funny t-shirt." What might your customers be searching for?

Following its launch in 2010, Pinterest grew to become relevant. The web site, which has quickly grown to an active user base of 291 million users and is available in 27 languages, centered itself around the idea of “pinboards,” which ...

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Analysis paralysis: choosing your marketing data wisely

(kantver / Depositphotos.com)

It’s 2019, which means the future is here! Unfortunately, we don’t have the flying cars we were all promised. Instead, we have all of the information the world has ever known (practically) at arm’s length every minute of every day. ...

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